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Aaron Greenspan
From the We Didn't Think This Through Department:
Internet advertising is such a hilarious boondoggle. United wasted 100% of its money paying for these banner impressions aimed at me. Yes, I did start booking a trip to Chicago on the United website. Yes, back in the 1990s, it was thought that it would be miraculous if you could specifically target customers who left something un-bought in their shopping carts. Maybe just reminding them in an ad would compel them to finish the transaction! The only problem?
I did. I booked the trip to Chicago. Just not using that same shopping cart. I booked my ticket to Chicago in a new browser session probably because the first one expired, or I wanted a different time, or I wanted to use credit card points, or who knows. But I definitely have a ticket to Chicago, on United, and I'm not going to click on the ad to buy a second one. Thanks anyway, though.
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November 9, 2023 at 7:37 PM EST Reply |